What is Search Engine Optimization (SEO) in Digital Marketing
Search Engine Optimization (SEO) is a key aspect of digital marketing that involves optimizing a website and its content to improve its ranking and visibility on search engine results pages (SERPs). The goal of SEO is to attract more organic traffic to a website by appearing at the top of the search engine results when users search for relevant keywords or phrases. SEO is an essential part of any digital marketing strategy because it can help businesses to reach their target audience more effectively, generate more leads, and increase conversions. By optimizing their website for search engines, businesses can improve their online visibility and increase the chances of their website being found by potential customers. SEO involves a range of techniques and strategies, including: · Keyword Research: Identifying the most relevant and valuable keywords and phrases that users are searching for in relati...